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| Market and Consumer Profile |
India is a unique market on account of its diversity in age, income, and urban-rural demographics. Compared with several advanced countries, where the overall population is aging, India is a very young nation: 85% of its population is below the age of 45, and 55% of its people are below 25 years of age. Young adults, the group between 20 and 35 years, represent nearly 25% of the consumer base in the country, and drive consumer and lifestyle trends.
Age distribution of Indian population (Millions) |
| Year |
Kids
0-4 |
Children
5-14 |
Adolescents
15-19 |
Young adults
20-34 |
Mid aged
35-54 |
Aged
55 + |
Total |
| 1996 |
119.5 |
233.2 |
90.7 |
224 |
178.1 |
88.7 |
934.2 |
| 2001 |
108.5 |
239.1 |
109.0 |
246.8 |
207.3 |
101.7 |
1012.4 |
| 2006 |
113.5 |
221.2 |
122.4 |
279.1 |
239.2 |
118.7 |
1094.1 |
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| Source: Statistical Outline of India, 2000-01. |
| The increase in the economically active population of young Indians -especially the 24-45 age group-holds the keys to India’s prosperity and its economic potential over the next twenty years, and is expected to unlock a new wave of consumer demand. |
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ICREON